Date: 03.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:42

Kambi and LiveScore Group Enter Strategic Sportsbook Partnership

Kambi Group plc, a renowned name in sports betting, has solidified its presence in the sports media and betting world by entering into a pivotal long-term partnership with the LiveScore Group.

Kambi and LiveScore Group Enter Strategic Sportsbook Partnership

Expanding Global Reach

This alliance aims to extend the global footprint of LiveScore Bet and Virgin Bet, both part of the group’s growing portfolio.

By leveraging Kambi’s advanced sports betting platform and suite of products, including their AI-driven trading and innovative Bet Builder, LiveScore Group is positioning itself to push the boundaries of what’s possible in the online sportsbook sector.

Innovative Collaboration

The synergy between Kambi’s technical prowess and LiveScore Group’s in-house product expertise is set to unlock new opportunities.

The use of Kambi’s open APIs and its strategic incentives tools will allow LiveScore Group to craft bespoke betting specials, enhancing the betting experience for its vast user base.

This collaboration not only showcases the integration of powerful technology but also indicates LiveScore Group’s dedication to creating a distinctive and engaging user experience.

Future-Focused Impact

With the agreement slated to significantly bolster Kambi’s revenue starting from the second half of 2024, the industry is taking note of the potential market expansion this partnership could yield.

LiveScore Group, known for its preeminent sports media brand LiveScore, reaches over 50 million users monthly, providing a strong launchpad for new market ventures with Kambi’s support.

Our Comment on the Article

This strategic partnership marks a significant milestone for Kambi and LiveScore Group, blending cutting-edge technology with deep market presence.

The collaboration is poised to deliver an elevated betting experience to users worldwide and signifies a substantial step forward in the global expansion ambitions of both entities.

It’s a testament to the dynamic evolution of the iGaming industry, where technology and user experience continue to drive growth and customer loyalty.

With leaders like Kristian Nylén of Kambi and Sam Sadi of LiveScore Group expressing their enthusiasm for the joint venture, the industry awaits what could very well be a game-changing rollout in the online sports betting scene.


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