15.12.2023

by Antoni Majewski

Kambi Group Plc and Bingoal Forge a Landmark Sportsbook Partnership

Kambi Group plc, a globally recognized sports betting partner, has entered into a significant long-term partnership with Bingoal, a prominent operator in Belgium and the Netherlands. This collaboration is poised to revolutionize Bingoal’s sports betting offerings across both online and retail channels by integrating Kambi’s award-winning Complete sportsbook.

Under this new agreement, Bingoal is set to replace its existing third-party sportsbook provider with Kambi’s state-of-the-art sports betting technology.

This integration will occur alongside Bingoal’s proprietary player account management system, enhancing the overall user experience. Kambi’s advanced sportsbook technology will not only power Bingoal’s online operations in Belgium and the Netherlands but also uplift its extensive retail network, which includes over 350 betting outlets and press shops in Belgium. The anticipated launch of this revamped sportsbook is scheduled for the second quarter of 2024.

Why Kambi?

Kambi’s selection as Bingoal’s new sportsbook provider stems from its established success and reputation in regulated European markets.

The company’s high-performance sports betting platform and innovative offerings like the Bet Builder and AI-powered trading capability have set a high standard in the industry. Kambi’s expertise in these areas was a key factor in Bingoal’s decision, aligning with their goals to expand and elevate their sports betting services.

Bingoal, with its roots as a family-owned enterprise and over 30 years of experience in the industry, has emerged as a leading sports betting and gaming brand in Belgium.

Its expansion into the Netherlands, marked by its online launch in October 2021, demonstrates the company’s commitment to growth and innovation in the sports betting sector.

Leaders in Collaboration

Kristian Nylén, CEO and Co-founder of Kambi, expressed excitement about the partnership, noting Bingoal’s long-standing success and strong brand presence in Europe. He emphasized that this alliance cements Kambi’s position as a preferred sportsbook provider in regulated European markets.

Joeri Impens, CEO of Bingoal, shared similar enthusiasm, highlighting the high performance and innovation of Kambi’s sportsbook. He believes that integrating Kambi’s technology and services will be pivotal for Bingoal’s sportsbook ambitions in both Belgium and the Netherlands.

Our Comment on the Article

The partnership between Kambi Group plc and Bingoal marks a significant milestone in the sports betting industry. This collaboration is not just about integrating advanced technology; it’s about shaping the future of sports betting in Europe. By combining Kambi’s technological prowess with Bingoal’s extensive network and market presence, this partnership is set to redefine the sports betting experience for users.

It illustrates how strategic collaborations can drive innovation and growth in the industry. As Bingoal ventures to expand its reach and enhance its offerings, Kambi’s expertise will be instrumental in achieving these goals. This partnership is a testament to the evolving landscape of sports betting, where technology and market knowledge come together to create superior betting experiences for customers.

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