Kambi Joins Forces with 711 for Thrilling Sports Betting Launch in the Netherlands
Kambi Group, a renowned sports betting partner worldwide, has announced a strategic online sportsbook partnership with 711, a rapidly growing online casino operator operating in the regulated Netherlands market.
This long-term collaboration marks an exciting development in the Dutch iGaming landscape.
Empowering 711 with Kambi’s Sportsbook
Under this extensive partnership, Kambi will equip 711 with its market-leading Complete sportsbook, which includes a high-performance sports betting platform, the acclaimed Bet Builder feature, and cutting-edge AI-powered trading products. This strategic move demonstrates Kambi’s commitment to providing top-notch sports betting solutions.
711 has swiftly risen in prominence since obtaining a Dutch license for online casino games and entering the regulated Dutch market just last year. This partnership with Kambi signifies 711’s ambition to expand its offerings and secure a license extension from the Dutch regulator, Kansspelautoriteit, to introduce sports betting services.
Unlocking Exciting Brand Sponsorship Opportunities
With the sportsbook launch on the horizon, 711 is poised to leverage its existing brand sponsorship agreements with various Dutch football teams, including Excelsior Rotterdam, Telstar, and FC Emmen. These partnerships are set to elevate the operator’s presence in the sports betting arena.
Kristian Nylén, CEO, and Co-founder of Kambi expressed his enthusiasm about the partnership, stating “We are pleased to have partnered with 711 to power the launch of their first sportsbook in the Netherlands. This agreement strengthens Kambi’s position in one of Europe’s key regulated markets and we are confident that our Complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”
Gilles de Backer, COO of 711, noted the remarkable growth of 711’s online casino operations in the Netherlands over the past year. He said “711 online casino has achieved strong growth since we debuted in the Netherlands last year and it became clear that sports betting would be an important next step in the brand’s journey. By partnering with a leading sportsbook provider like Kambi, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”
In summary, the partnership between Kambi and 711 marks a significant milestone in the Dutch iGaming industry. As 711 prepares to introduce sports betting services, their association with Kambi promises to provide Dutch players with a cutting-edge sports betting platform and an array of exciting gaming experiences. The future holds great promise for this dynamic collaboration.