Date: 03.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:47

Kambi Partners with Svenska Spel Sport & Casino to Launch Innovative Sportsbook in Sweden

Kambi Group plc, a global sports betting partner, has entered into an exclusive long-term agreement with Svenska Spel Sport & Casino, one of the leading operators in Sweden’s regulated market.

This partnership will power both online and retail sportsbooks and aims to offer a highly differentiated sports betting product.

Strength of Kambi’s Sportsbook Product

Svenska Spel Sport & Casino selected Kambi after a competitive tender process. Kambi’s cutting-edge Complete sportsbook product, commitment to compliance, and track record of providing operator empowerment tools, including price differentiation, were key factors in the decision. The partnership is expected to have a significant financial impact starting from the second half of 2024.

As part of Kambi’s modularization strategy, its subsidiary, Shape Games, will power the front end of Svenska Spel Sport & Casino’s new sportsbook. This allows the operator to have control over the user experience and differentiate itself from competitors.

Strengthening Position in Core Market

Svenska Spel Sport & Casino, founded in 1997, is one of the largest operators in Sweden’s regulated market. It has a strong online presence and operates 5,000 retail outlets.

Kristian Nylén, Kambi CEO and Co-Founder, expressed pride in being selected as Svenska Spel’s long-term sportsbook provider. He said “Svenska Spel is widely recognised as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider. As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets.”

Morten Tonnesen, Shape Games Chief Commercial Officer, said: “This is an incredibly exciting new partnership for Shape Games which marks the third former state-owned monopoly we have partnered with. From day one, we have been dedicated to enhancing the sports betting user experience with our leading front end technology and we are really looking forward to working closely with Svenska Spel to deliver something truly unique for its players.”

Dan Korhonen, Svenska Spel Sport & Casino Head of Product Sportsbetting, said: “It has been an extensive process. We have evaluated a number of different alternatives and we feel we have found the perfect partner in Kambi. This partnership will further strengthen our offering. We look forward to launch our new Oddset sportsbook next year where focus will be on accommodating our customers on a new level.”

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