05.02.2024

by Antoni Majewski

Kindred Demonstrates Progress in Reducing Harmful Gambling in Q4 2023 Report

Kindred Group showcases a decrease in revenue from harmful gambling to 3.1% and an increase in healthier gambling behavior post-interventions to 87.4% in the last quarter of 2023, marking significant strides towards a sustainable gaming industry.

Consistent Efforts Yield Positive Outcomes

In its latest quarterly report for Q4 2023, Kindred Group plc (Kindred) has reported a slight reduction in its share of revenue from harmful gambling to 3.1%, down from 3.3% in Q3 2023. More notably, the company observed an increase in the percentage of detected customers who showed improved gambling behavior following interventions, rising to 87.4% from the previous quarter’s 86.7%. These figures represent the culmination of persistent and collective efforts across the company to promote responsible gambling and mitigate harmful practices.

A Steady Journey Toward Zero

Kindred’s commitment to reducing harmful gambling is part of a long-term strategy, which has seen a gradual decline in revenue from high-risk players since 2020. The improvement in healthier gambling behavior post-intervention has notably increased from 64.9% in Q3 2021 to 87.4% in the latest quarter, demonstrating the effectiveness of Kindred’s interventions and its dedication to fostering a safer gambling environment.

Transparent Reporting and Company-Wide Commitment

Alexander Westrell, Director of Communications at Kindred Group, emphasized the importance of a long-term perspective in addressing harmful gambling. Westrell stated, “Addressing the decline in revenue from harmful gambling requires a long-term view. It’s important to note that our Journey towards Zero data has shown a steady decrease since 2020. Since the third quarter of 2021, the healthier gambling behaviour effect after interventions have improved from 64.9 per cent to 87.4 per cent. This progress shows in our transparent reporting and consistent work. It highlights our company-wide commitment, and has become a core part of Kindred’s DNA.”

Since February 2021, Kindred has been openly sharing its share of revenue from harmful gambling and the improvement effect after interventions on a quarterly basis. This transparency not only underscores the company’s dedication to responsible gambling but also sets a benchmark for accountability and progress within the industry.

Kindred’s Ongoing Mission for a Safer Gambling Environment

Kindred’s latest report is a testament to the company’s unwavering commitment to reducing the impact of harmful gambling. Through continuous monitoring, targeted interventions, and transparent communication, Kindred is leading by example in the pursuit of a more sustainable and responsible gaming industry. The positive trends observed in the Q4 2023 report reinforce Kindred’s role as a proactive force in promoting healthier gambling behaviors and safeguarding the well-being of its customers.

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