Kindred Group Reports Decline in Revenue from High-Risk Players in Q2 2024

Detailed Revenue Metrics

According to Kindred’s Journey Toward Zero report, the share of revenue from high-risk players dropped to 3 percent in Q2 2024, down from 3.2 percent in the previous quarter.

The proportion of detected customers who showed improved behavior following interventions stood at 86.8 percent, slightly lower than the 87.1 percent reported in Q1 2024 but higher than the 86.4 percent in Q2 2023.

Commitment to Responsible Gambling

Alexander Westrell, Director of Communications at Kindred Group, emphasized the company’s dedication to responsible gambling. “Our share of revenue from high-risk players has been stable over the past quarters, however, we are pleased to see the long-term trend of a slow decline.

“We are working hard across the group to ensure our customers enjoy our products in a safe and sustainable way, which includes educating customers, stakeholders, and partners about safer gambling initiatives,” Westrell stated.

High-Risk Customer Classification

Kindred Group employs a rigorous classification system, categorizing customers who self-exclude for more than six months as high-risk. This classification is part of their broader strategy to prioritize responsible gambling.

However, Westrell noted that not all self-exclusions stem from gambling issues, and the company is refining its user experience to better distinguish between different reasons for self-exclusion, ensuring that high-risk data accurately reflects those who need support to stop gambling.

Historical Context and Reporting

Since February 2021, Kindred has been transparent about its revenue from harmful gambling, regularly publishing data and the effectiveness of interventions each quarter.

This ongoing communication reflects the company’s commitment to minimizing the impact of harmful gambling behaviors among its customer base.