LeoVegas.News Becomes Chief Sponsor of Atalanta BC

New Sponsorship Agreement

This partnership extension, which began in 2021, makes LeoVegas.News the chief sponsor of the club, allowing the company to bypass Italy’s gambling advertising restrictions by using its news platform to promote the LeoVegas brand.

Under the terms of the agreement, LeoVegas.News gains several exclusive promotional advantages. These include having its logo prominently displayed at the team’s home grounds, as well as the right to incorporate the Atalanta BC logo in its marketing materials.

Furthermore, fans of the club will have access to special offers through LeoVegas.News, enhancing the brand’s connection with the Atalanta fanbase.

Continued Collaboration for Mutual Benefit

Romano Zanforlin, Marketing and Commercial Director of Atalanta BC, expressed satisfaction with the renewed partnership, stating, “Being able to continue to include LeoVegas.News among our sponsors is a source of utmost pride. We pride ourselves on every partnership renewal because it’s not just a testament to our ability to fulfil our targets but also that we can and must commit and strive for further and even greater goals by working together.”

Paola Mala, a spokesperson for LeoVegas.News, emphasized the strategic value of the partnership in strengthening the company’s local presence. “We pride ourselves on renewing our [partnership] with Atalanta also as a way to consolidate our strategic foothold within the local territory. Our assurance in this team’s strength, in the talent of its champions and in the passion of its fanbase never wavered one bit,” said Mala.