Light & Wonder Debuts in South Africa’s iGaming Market in Partnership with Hollywoodbets
Light & Wonder has made a strategic entry into South Africa’s regulated iGaming market by delivering its first-party content to Hollywoodbets, a leading operator in the region. This launch, following approval from the Mpumalanga Economic Regulator (MER) and the Western Cape Gambling and Racing Board (WCGRB), marks a significant step for Light & Wonder in expanding its global footprint.
Success in Live Casino and Land-Based Titles
Light & Wonder is set to enhance Hollywoodbets’ offerings not only with its in-house content but also with games from renowned third-party studios.
Players can soon enjoy titles from ReelPlay, Big Time Gaming, Blueprint, Greentube, Gaming Realms, Inspired, Elk Studios, Relax, G Games, and Fantasma. This diverse range of games will cater to various player preferences, enriching the overall gaming experience.
The company’s live casino products, powered by Authentic Gaming, have already seen success in the region over the past three years.
Light & Wonder’s strong heritage in land-based environments across Africa is noteworthy, with its titles being consistently popular on gaming floors. The transition of these games to the online platform aligns with the company’s omni-channel strategy, aiming to provide fresh and engaging experiences to the market.
Statements from Light & Wonder and Hollywoodbets
James Bustin, Commercial Director at Light & Wonder, expressed excitement about this new venture: “Entering South Africa’s online regulated market is an exciting move for Light & Wonder, allowing us to deliver on our promise of bringing new worlds of play to consumers worldwide. We are excited to have launched our online games that we know South Africans already love playing in land-based casinos, and now we look forward to launching even more content from our partner studios in the coming months.”
Similarly, Wayde Dorkin, Head of Product at Hollywoodbets, emphasized the significance of this partnership: “We want our players to enjoy the best possible casino experience and this launch with Light & Wonder means we have expanded access to a wide range of highly compelling content within a very potent new market. The initial range of games produced by Light & Wonder is very impressive and this is only the first step. By integrating Light & Wonder’s platform, we are looking forward to adding other third-party studios to our audience.”
Our Comment on the Article
Light & Wonder’s foray into South Africa’s iGaming market with Hollywoodbets represents a pivotal moment in its global expansion strategy. By introducing a blend of in-house and third-party studio content, Light & Wonder is not just entering a new market, but also enriching the gaming landscape with diverse and popular titles. This move underscores the importance of adaptability and innovation in the iGaming industry.
As the company builds upon its established success in land-based and live casino products, its venture into the online space in Africa signals a keen understanding of evolving market dynamics and player preferences. This strategic partnership with Hollywoodbets is poised to set new benchmarks in the region’s gaming sector, enhancing player experiences and paving the way for future growth and diversification.