Light & Wonder Extends Partnership with ReelPlay
Light & Wonder, in conjunction with its subsidiaries, announced a four-year agreement with ReelPlay, a renowned and inventive slots studio, to continue providing their engaging games to operators across North America and worldwide.
This collaboration builds upon their longstanding partnership, reaffirming the commitment to delivering high-quality content.
A Flourishing Partnership
Under this agreement, Light & Wonder will bring 12 new games to market annually through their leading aggregation platform. This initiative also includes the provision of exclusive content in key regulated markets. Operators on the Light & Wonder platform, whether in North America or other global regions, will gain exclusive first access to all new ReelPlay titles for an initial period following their release.
ReelPlay’s extensive content, such as the proprietary INFINITY REELS™ and the 10K WAYS™ series, including the popular title “10,000 WONDERS 10K WAYS™,” has been widely licensed to regulated operators globally. These games resonate with a diverse range of players, offering innovative mechanics and exciting gameplay.
Adapting to Player Needs
In response to the evolving online gaming landscape, ReelPlay will also introduce variable RTPs (Return to Player) for all new games available through the Light & Wonder platform. This flexibility is aimed at meeting the increasing demands and preferences of online players.
This extended partnership underlines Light & Wonder’s dedication to showcasing content from reputable independent studios. The company continues to solidify its position as a leading content provider in regulated markets across the world.
Steve Mayes, Digital Partnerships Director at Light & Wonder, expressed his excitement, saying, “This new deal secures exclusive access for our operator partners to some of the most innovative and interesting mechanics available on the market.”
David Johnson, CEO at ReelPlay, highlighted their ongoing collaboration, stating, “Light & Wonder provides ReelPlay with the distribution security to continue creating new and inspirational concepts alongside established and trusted proprietary IP. ReelPlay games entertain for the long term and are enjoyed by players globally, driving revenues for key partners in regulated markets worldwide.”
A Comprehensive Gaming Ecosystem
Light & Wonder’s gaming ecosystem offers over 3,500 games from a global network of in-house and third-party game studios, making integration simple and secure. The platform also emphasizes responsible gambling, providing players with a range of tools to ensure a safe and enjoyable gaming experience.
In conclusion, this extended partnership between Light & Wonder and ReelPlay promises to deliver an even more exciting and dynamic gaming experience to players worldwide, featuring cutting-edge mechanics and engaging content for both operators and players to enjoy.
