by Mateusz Mazur

Light & Wonder Launches Playzido Platform in Ontario

Light & Wonder has made a significant move in the North American iGaming market by launching its content creation platform, Playzido, in Ontario, Canada.

This expansion underscores the company’s strategy of enhancing its presence across North America and offering localized content to players.

Playzido’s Entry into Ontario

With the launch in Ontario, players now have access to a variety of engaging titles developed by creative studios such as Bang Bang Games, Atlantic Digital, and Pixiu Gaming.

This marks a crucial step in Light & Wonder’s commitment to collaborating with independent game developers, thus enriching its gaming portfolio.

The introduction of Playzido in Ontario aligns with Light & Wonder’s strategic focus on developing localized content alongside independent game developers.

This approach allows operators to provide their players with new and exclusive gaming experiences through the proprietary Playzido Remote Gaming Server platform.

Expansive Online Gaming Ecosystem

Light & Wonder boasts an extensive online gaming ecosystem, offering more than 3,500 games from a global network of both in-house and third-party game studios. This diverse range ensures ease of access and a broad range of gaming options for players.

All games on the Playzido platform come equipped with comprehensive responsible gambling tools. This highlights Light & Wonder’s dedication to delivering a safe and enjoyable gaming experience for players, emphasizing the importance of responsible gaming practices.

Byron Bridger, Managing Director for Canada at Light & Wonder, expressed his excitement about the launch: “The Playzido platform going live in Ontario is a landmark moment for us. It showcases our commitment to providing operators with innovative content and underscores our goal to create unique gaming experiences tailored for the Ontario market.”

Our Comment on the Article

The launch of Playzido in Ontario by Light & Wonder signifies a strategic expansion in the evolving North American iGaming landscape. This move not only enhances Light & Wonder’s geographic footprint but also reflects its commitment to offering localized and innovative gaming content.

By collaborating with independent developers and focusing on responsible gaming, Light & Wonder is setting a standard in the iGaming industry for creativity, player safety, and market-specific offerings. This expansion is a testament to the dynamic nature of the iGaming industry and Light & Wonder’s role as a key player in shaping its future.

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