Light & Wonder Secures Exclusive US Distribution Rights for SPRIBE’s Aviator Game
Light & Wonder, a leading player in the iGaming industry, has marked a significant milestone by signing an exclusive distribution agreement with SPRIBE. This partnership establishes Light & Wonder as the sole route to market for SPRIBE in the United States.
Bringing Aviator and Turbo Games to the US
Driven by strong demand from both operators and players, this agreement introduces SPRIBE’s flagship game, Aviator, and its array of Turbo Games to a substantial American audience. Light & Wonder’s dominant presence in the North American market positions them perfectly to deliver these exciting offerings.
Aviator, renowned for its multiplayer and interactive elements, has earned its status as the world’s leading crash game. With a launch that included over 2,000 operators, boasting more than 10 million monthly active users and handling over 165,000 bets per minute, it rapidly ascended to become one of the top games in the online casino world.
A Promising US Rollout
With the eagerly anticipated rollout of Aviator in the United States facilitated by Light & Wonder, the game is poised to attract a fresh and enthusiastic player base across various iGaming markets in the region. Its unique features and widespread appeal make it a compelling addition to the American online casino scene.
This agreement represents another stride for Light & Wonder in its quest to provide exclusive, high-quality, and innovative content to the North American market and beyond.
Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, emphasized the importance of innovation, stating “To assert our position as the leading iGaming ecosystem in the US, it is pivotal for us to bring innovative and new experiences to operators. It remains our biggest criteria when looking for new studios to add to our roster, so we are delighted to welcome SPRIBE as their exclusive distributor for the US.
“SPRIBE’s top-performing crash game, Aviator, has made impressive waves in the industry and been a resounding success in a short space of time, attracting a previously untapped demographic of players and we expect a similar reception in the US market.”
Anticipating Success in the US Market
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, expressed excitement about distributing their game portfolio exclusively through Light & Wonder in the US. He said “We are thrilled to distribute our expansive library of games in the US exclusively with Light & Wonder, bringing our industry-leading crash game to the biggest online casinos in the market.
“Adding diversity and innovation to the iGaming landscape, Aviator has resonated with players worldwide for its unique and innovative approach to gaming and we are confident that online casino brands in the US will see similar results with our content.”
The exclusive partnership between Light & Wonder and SPRIBE promises to bring fresh and engaging gaming experiences to the US iGaming market, enhancing the industry’s diversity and innovation. Aviator’s arrival is eagerly anticipated, with the potential to replicate its previous success in the United States.