Date: 02.11.2023

by Mateusz Mazur

Last update: 25.11.2023 10:43

Light & Wonder Unveils Customized Casino Title for Caesars Digital in Michigan

Light & Wonder, Inc. has rolled out its inaugural customized casino game for Caesars Digital’s online casinos in Michigan.

The release, facilitated through the Playzido content platform, introduces an exclusive Caesars-branded edition of HITSqwad Gaming’s Sweet 16 Blackjack. Players on Caesars Palace Online Casino and Caesars Sportsbook & Casino can now indulge in a specialized version of Blackjack, complete with a “sweet 16” side bet to enrich the traditional gameplay.

Playzido’s Strategic Content Development in Michigan

The collaboration with Caesars Digital is a testament to Light & Wonder’s strategic alliance and marks Playzido’s expansion in Michigan, following the attainment of its B2B license.

The partnership underscores Playzido’s commitment to crafting localized gaming content in conjunction with independent studios. Moreover, operators are set to benefit from Playzido’s RGS platform, which promises an array of novel gaming experiences.

Momentum Builds for Light & Wonder in Michigan

Light & Wonder continues to build on its presence in Michigan, particularly with the recent launch of its Premium Live Dealer product from Authentic Gaming. This service is broadcasted from a newly established studio in the state, further solidifying the company’s foothold in the region.

Stuart Banks of Playzido proudly articulates the partnership’s significance, stating “We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry.

“Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the lineup of games scheduled for release in the upcoming weeks and months.”

On the other side, Ricardo Cornejo Rivas from Caesars Digital echoes the stating “Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms. This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting, and we are confident Light & Wonder, Playzido and HITSqwad have produced a title that will truly resonate with our audience.”

Our Comment on the Article

The strategic move by Light & Wonder to customize an offering for Caesars Digital’s Michigan audience exemplifies the company’s innovative approach to gaming. By intertwining the iconic Caesars branding with the engaging gameplay of Sweet 16 Blackjack, they have created an immersive and familiar environment for players.

This initiative is a compelling example of how bespoke gaming solutions can not only resonate with dedicated players but also strengthen the market position of both the content and service providers involved.

 

 

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