Date: 20.06.2024

by Adam Dworak

LiveScore Bet Announces New Content Partnership with CT Interactive

Online sports betting brand LiveScore Bet has announced a new content partnership with CT Interactive, a move set to bolster the operator’s gaming offerings in its active markets. This agreement will see CT Interactive providing cutting-edge gaming content to LiveScore Bet’s platform, enhancing the user experience for customers in the Netherlands, UK, Ireland, and Nigeria.

Expanding Reach and Content Diversity

LiveScore Bet, primarily known for its sportsbook services, also offers a range of casino content from leading providers like Games Global, NetEnt, and IGT. The new partnership with CT Interactive is expected to further diversify the brand’s gaming portfolio and help expand its market reach.

Sam Sadi, CEO of LiveScore Group, expressed his enthusiasm about the collaboration: “Partnering with CT Interactive allows us to broaden our service offerings and engage our audience in new and exciting ways. By integrating CT Interactive’s cutting-edge gaming solutions, we can offer our users a more diverse and entertaining experience. We look forward to a fruitful collaboration.”

Strategic Benefits of the Partnership

CT Interactive’s CEO, Lachezar Petrov, echoed this excitement: “We are always very proud when we receive an opportunity to collaborate with another renowned company, such as LiveScore Bet. It is a brand that is developing very well, and we are sure that with our products, they will enrich their offerings and attract new clients.”

This partnership is a strategic move for LiveScore Bet as it continues to grow its presence in the highly competitive online gaming market. With the recent launch of its sportsbook in Ireland and the UK, and a new content agreement with Kambi to enhance its sportsbook, LiveScore Bet is well-positioned to leverage CT Interactive’s technology to attract and retain a broader customer base.