Date: 10.04.2024

by Adam Dworak

Merab Dvalishvili Partners with SPRIBE as New Aviator Brand Ambassador

SPRIBE, the pioneering developer behind the globally acclaimed crash game Aviator, is thrilled to announce the enlistment of Merab Dvalishvili as its newest brand ambassador.

Aviator, celebrated for engaging over 12 million players monthly, continues to soar in popularity across the online gaming community.

New brand ambassador

Dvalishvili, a formidable figure in the UFC bantamweight division, boasts a substantial global following, stemming from his remarkable journey from Tbilisi to the heights of professional MMA in the United States. Training under the esteemed guidance of Roy Longo and Matt Serra, Dvalishvili’s prowess and determination mirror the thrilling essence of Aviator.

This collaboration is a strategic extension of SPRIBE’s ongoing partnership with the UFC, a relationship that has seamlessly integrated the Aviator brand into the exhilarating world of mixed martial arts through visibility during Fight Nights and Pay Per View events within the iconic Octagon.

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, expressed enthusiasm about the partnership, stating, “We are really excited to add Merab Dvalishvili to our growing roster of UFC brand ambassadors which also includes light heavyweight Champion, Alex Pereira.”

This alliance underscores SPRIBE’s commitment to bridging the realms of sports, sports betting, and online casino gaming, particularly within regulated markets, heralding a new era for the crash game phenomenon.

Dvalishvili shared his optimism about the collaboration, remarking, “I am very pleased to be working closely with such an innovative company that is famous for producing the world’s most exciting online casino game – Aviator.” His eagerness to embark on this journey alongside Aviator and his fans highlights the mutual benefits and shared excitement of this partnership.

Engaging the Online Casino and Sports Betting Communities

The integration of prominent sports figures like Dvalishvili into the online casino domain not only enriches the gaming experience but also strengthens the bond between the sports and gaming communities. This synergy fosters a dynamic environment where fans can enjoy the thrill of the game while engaging with their favorite athletes in a new and exciting context.

Our Comment on the Partnership

The strategic alliance between SPRIBE and Merab Dvalishvili signifies a notable convergence of sports and online gaming, reflecting a broader trend within the industry. By embracing figures like Dvalishvili, SPRIBE not only elevates its brand presence but also contributes to the evolving narrative of online gaming, where the worlds of sports and virtual entertainment increasingly intersect.

This partnership underscores the potential for collaborative growth and the endless possibilities that lie ahead in the realm of online gaming and sports entertainment.