Date: 17.07.2024

by Adam Dworak

Merkur UK and UCLan Partner to Innovate Gaming Technology

Merkur UK has announced a collaboration with the University of Central Lancashire (UCLan) aimed at pioneering advancements in gaming technology. This three-year research project, titled “The next generation of gaming technology,” signifies a significant step forward in the development of innovative gaming machines.

UK Government Weighs Imposing 1% Levy on Online Gambling Firms to Fund Addiction Research

Focus Areas of the Project

The project will engage a group of 10 students from UCLan’s technology department, concentrating on three main areas: innovative machine design, the utilization of composite materials to lower manufacturing and transport costs, and the application of artificial intelligence for predictive machine maintenance. These focus areas are expected to bring transformative changes to the gaming industry.

Innovative Machine Design

One of the key aspects of the project is the design of new gaming machines. By leveraging the creativity and technical skills of UCLan students, the partnership aims to develop machines that offer enhanced user experiences.

Cost-Effective Composite Materials

The project also explores the use of composite materials in machine manufacturing. These materials are anticipated to reduce both manufacturing and transport costs, offering a more sustainable and cost-effective solution for gaming machine production.

Artificial Intelligence in Maintenance

Artificial intelligence will play a crucial role in the maintenance of gaming machines. The application of AI for predictive maintenance is expected to increase machine uptime and reliability, ensuring a seamless gaming experience for users.

Significance of the Collaboration

Sascha Blodau, General Manager at Merkur UK, expressed enthusiasm about the project, stating, “I am delighted to confirm this dynamic project which will bring a fresh and exciting perspective on how technology can be deployed to develop the next generation of gaming machines.”

This collaboration is unique within the UK land-based sector and has the potential to significantly impact the delivery and enjoyment of gambling entertainment.

Broader Impact and Future Prospects

With this partnership, Merkur UK joins an esteemed list of UCLan research partners, including NASA, the English Football Association, the Professional Golfers Association, and the International Olympic Committee.

The outcomes of this project could influence the future direction of the gaming industry, setting new benchmarks for technological integration and user experience.