Date: 08.11.2023

by Mateusz Mazur

Mr Vegas Amps Up Its UK Presence with World Senior Snooker Sponsorship

Mr Vegas is striking new ground in the sports world by becoming the official sponsor of the Snooker 900, a distinguished World Senior Snooker (WSS) tournament.

Expanding Horizons: Mr Vegas Breaks into Snooker

This move marks the company’s third major sports sponsorship in just a few weeks, a strategic play that is rapidly increasing its brand visibility in the UK.

The event is scheduled for December 29th at Epsom Racecourse and is expected to draw significant attention, especially with the backing of Mr Vegas, a company already known for its dynamic involvement in sports.

A Festive Treat: Snooker 900 Live on Channel 5

The collaboration is set to capture audiences with live and exclusive UK coverage on Channel 5 during the festive season. Fans can look forward to a thrilling round robin competition featuring snooker legends like Stephen Hendry and Jimmy White.

The tournament promises to be an engaging spectacle, with the top players from each group advancing to an eagerly anticipated knockout stage.

Ulle Skottling, Deputy CEO at Mr Vegas, expresses excitement for the brand’s expansion into snooker, stating “Following on from recent deals within football and darts, we are excited to extend Mr Vegas’ outreach into snooker during one of the busiest times of the year.

“The UK is a key territory for us and announcing this trio of sponsorships over the past two months will undoubtedly boost Mr Vegas’ reputation within the sporting world.”

Meanwhile, Jason Francis, Chairman of World Seniors Snooker, highlights the excitement of bringing such an event to Channel 5’s audience, stating “We are delighted to be partnering with Mr Vegas to bring the first ever snooker tournament to Channel 5.

“The line-up includes some of the sport’s most decorated and loved players and we look forward to them doing battle on the table and entertaining our guests off it.”

Our Comment on the Article

Mr Vegas is rapidly emerging as a formidable presence in the UK’s online casino scene, with its recent sponsorships in football, darts, and now snooker, signaling a savvy marketing coup.

The foray into the snooker world during the peak holiday period is a testament to Mr Vegas’ strategic prowess and its dedication to enhancing its brand among the UK’s sporting enthusiasts. This partnership not only boosts Mr Vegas’ profile but also enriches the UK’s sporting landscape with innovative entertainment.

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