Mr Vegas Steps into the Spotlight as Title Sponsor for Grand Slam of Darts and Nordic Masters

This remarkable multi-year deal, in partnership with the Professional Darts Corporation (PDC), marks a significant leap for Mr Vegas, strengthening its presence in the UK and the Nordics.

Beyond Title Sponsorship

The alliance goes beyond just a title sponsorship. Mr Vegas is set to also sponsor the Nordic Masters events, consolidating its reach in the world of darts. An exciting development on the horizon is the “Mr Vegas Darts Nights” across the UK, a series of events that will bring players and fans closer to the legends of the sport.

This strategic move aligns with Mr Vegas’ mission to become one of the most cherished and accessible casino brands. By investing in darts, they bring the vibrant “Vegas feeling” to this beloved sport, connecting with enthusiasts in the UK and the Nordic region.

Sporting Excellence and Global Reach

The Mr Vegas Grand Slam of Darts is scheduled at Aldersley Leisure Village, Wolverhampton, from November 11th to November 19th, 2023. This event showcases darts luminaries such as the legendary Phil “The Power” Taylor and last year’s champion, Michael Smith, who also clinched the 2023 PDC World Darts Championship.

The next Mr Vegas Nordic Masters is set for June 2024 in Copenhagen, Denmark. Both these events are broadcast live, offering extensive coverage to fans in the UK and across various nations.

Voices of Excitement

Ulle Skottling, Deputy CEO at Mr Vegas, expressed their enthusiasm for this partnership: “We believe our brand has a great connection with the sport, bringing ‘that Vegas feeling’ to darts and are thrilled to see Mr Vegas associated with the sport on a global scale.”

Matthew Porter, Chief Executive of the PDC, welcomed Mr Vegas with open arms, stating, “Mr Vegas is one of the casino industry’s up-and-coming operators, and we are delighted that they will be sponsoring two of the best PDC events in the calendar in a multi-year exclusive partnership. We look forward to seeing the Mr Vegas brand up in lights in Wolverhampton.”

Our comment on the article

The Mr Vegas brand’s title sponsorship of the Grand Slam of Darts and Nordic Masters marks a significant milestone for both the casino operator and the world of darts.

This partnership, extending beyond mere sponsorship, promises to infuse the sport with the vibrant spirit of Vegas. With legendary players and global visibility, Mr Vegas is undoubtedly hitting the bullseye in its quest to become a beloved and accessible casino brand.