Date: 05.06.2024

by Adam Dworak

NE Group and Sporting Solutions Forge Partnership for Managed Trading Services

NE Group has announced a new partnership with sports betting technology provider Sporting Solutions. The terms of this agreement will see NE Group utilizing Sporting Solutions’ odds and risk management solutions across all sports.

The deal will enable all operators on NE Group’s sportsbook platform to leverage Sporting Solutions’ odds and its unique Odds Services + product, alongside the new Bet Decisions Engine.

This integration allows Sporting Solutions to provide end-to-end automated risk management, driving operator profitability through dynamic betting limits during bet acceptance, as well as bespoke odds that understand live liabilities and the profile of the player.

Leadership Perspectives

Imran Bukhari, CEO at NE Group, stated: “This partnership will strengthen our continuous pursuit of the philosophy of genuinely helping users. A proven track record and best-in-class risk management tools from Sporting Solutions will give our customers an edge over competitors.”

Will Fyler, Commercial Director at Sporting Solutions, said: “OS+ is a product that is proven to increase margin for operators, and we are delighted that NE Group will be leveraging our pricing, risk management and in particular our new bet decisions engine that will crucially provide the pre-bet placement functionality which allow us to offer a complete managed trading solution.”

Implications for the iGaming Industry

This collaboration signifies NE Group’s ongoing strategy to expand its market presence and improve its service offerings. The use of Sporting Solutions’ technology is expected to streamline operations, enhance profitability, and deliver a superior betting experience for users.

This move is likely to set a precedent in the iGaming industry, showcasing the benefits of leveraging cutting-edge technology in sports betting.