NE Group Elevates Gaming Innovation with Craig Harris as New Head of Games

With a rich background spanning two decades in the betting industry, Harris brings a wealth of experience and insight to NE Group. His expertise will be pivotal in steering the company’s gaming division towards new heights.

Craig Harris: A Vision for NE Group’s Future

In his statement, Craig Harris expressed enthusiasm about his new role, stating, “It’s an honour to have joined NE Group, during this exciting phase of rapid growth. I’m eager to contribute to shaping the future of the games division within the NE Group, as we release a range of new titles and amplify our global presence.”

Harris’ vast experience encompasses various sectors, including sports, games, casinos, content management, social media, sales, CRM, and Sportsbook trading. This extensive knowledge positions him ideally to inject dynamism into NE Group’s expansion, particularly in the African and Latin American markets.

Harris’ arrival coincides with NE Group’s efforts to broaden its reach through innovative gaming applications. One such app, Cricdesi, masterfully blends engaging content with immersive gaming experiences, reflecting the company’s commitment to innovation. This approach is set to redefine gaming in key markets, offering a unique blend of entertainment and engagement.

NE Group CEO’s Perspective

NE Group CEO, Imran Bukhari, commented on Harris’ appointment, “Welcoming Craig as our Head of Games is a big moment for us. His knowledge and proven track record complement our strategic focus perfectly. His strengths will be invaluable to grow our game portfolio and explore new opportunities.” This sentiment underscores the strategic alignment between Harris’ expertise and NE Group’s vision for the future.

Under Craig Harris’s leadership, NE Group is poised to enhance its operational efficiency and market penetration. The company remains steadfast in its mission to create exceptional gaming experiences, and with Harris at the helm, NE Group is set to redefine industry standards and offer unparalleled gaming solutions.

Our Comment on the Article

Craig Harris’s appointment as Head of Games at NE Group marks a new era of innovation and expansion for the company. His extensive experience and strategic vision are well-aligned with NE Group’s ambitions to extend its market reach and enrich its gaming portfolio.

This collaboration promises to open new avenues for growth and solidify NE Group’s position as a leader in the iGaming industry. We look forward to witnessing the transformative impact of this partnership in the world of online gaming.