Date: 11.08.2023

by Mateusz Mazur

NeoGames’ BtoBet Partners with Alberta Gaming, Liquor & Cannabis to Enter North American Market

NeoGames S.A. a technology-focused iLottery and iGaming solutions provider, has announced a significant partnership through its subsidiary BtoBet. The collaboration involves a long-term sportsbook partnership with Alberta Gaming, Liquor & Cannabis (AGLC), the entity responsible for, the only legal online gambling website in the Canadian province of Alberta. This agreement also marks BtoBet’s entry into the North American market.

Contribution to growth

As part of this partnership, BtoBet will contribute to the growth and enhancement of PlayAlberta’s online sportsbook, offering its fully managed sportsbook solution. The aim is to provide an exceptional online sports betting experience for PlayAlberta’s players. The migration of PlayAlberta’s online sportsbook to BtoBet’s advanced technology is planned for completion during the third quarter of 2023.

NeoGames, through BtoBet, will leverage its integration capabilities, compliant technology, and speed-to-market approach to facilitate the partnership’s expansion.

Strong potential

Tsachi Maimon, President and Head of iGaming at NeoGames, expressed enthusiasm for the collaboration, highlighting BtoBet’s expertise in sportsbook provision:”We are delighted to enter into this long-term partnership with PlayAlberta, allowing us to enhance and expand their sports betting platform and services. As a proven leader in sportsbook provision, BtoBet is confident that this collaboration with PlayAlberta will provide their players with the optimal betting entertainment they demand – be it a strong offering related to hockey, player props, or same game parlays. We are excited to usher in the next generation of betting experiences through localised betting offers, including offers for the Canadian Football League, the Premier Lacrosse League, and unique special bets for a variety of sports focused on Canadian athletes.”

NeoGames is a global leader in iLottery and iGaming solutions, offering a comprehensive suite of solutions and services to regulated lotteries and gaming operators. Its recent acquisition of Aspire Global Group has expanded its portfolio to encompass various aspects of the iGaming industry, including innovative sports betting platforms, content aggregation solutions, and more.

This collaboration with AGLC and PlayAlberta represents an important step for NeoGames as it enters the North American market and continues to expand its presence in the iGaming industry.