Date: 17.11.2023

by Mateusz Mazur

NeoGames’ Pariplay Expands in North America with Hard Rock Digital Partnership

NeoGames S.A., a leading technology-driven provider of iLottery and iGaming solutions, has announced the expansion of its subsidiary, Pariplay, in North America.

This strategic growth is marked by a new partnership with Hard Rock Digital for its Hard Rock Bet platform in New Jersey.

Pariplay’s Launch with Hard Rock Bet

This partnership introduces slot games from Pariplay’s game studio, Wizard Games, via its Fusion aggregation platform.

Players in New Jersey will now have access to a range of feature-rich, innovative slots, including popular titles like Dragons of the North, Spirit of Mustang, and Wolf Riches.

Expanding Footprint in Key Markets

The launch with Hard Rock Digital signifies a further consolidation of Wizard Games’ position in New Jersey, complementing several existing partnerships in the state.

The studio’s games are also live in other North American regions, such as Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada, showcasing their growing footprint.

Hard Rock Digital’s New Jersey Platform

Hard Rock Digital recently introduced its Hard Rock Bet platform in New Jersey, offering an easy-to-use, highly rated online experience.

The platform features a wide range of games, including Wizard Games’ slots, classic titles, and games found at Hard Rock Hotel & Casino Atlantic City.

Positive Reception Across Markets

Wizard Games’ slots have gained popularity in key European markets and are now resonating with players across North America.

This region represents a significant growth opportunity for the studio as it continues its rapid expansion.

Executives’ Comments on the Partnership

Tsachi Maimon, President and Head of iGaming at NeoGames, expressed excitement about the New Jersey market, stating “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, highlighted the value of adding Wizard Games’ innovative portfolio to the Hard Rock Bet platform, stating “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”

Our Comment on the Article

The collaboration between NeoGames’ Pariplay and Hard Rock Digital marks a significant step in Pariplay’s expansion within the North American market, particularly in New Jersey.

This partnership not only enhances the gaming offerings of Hard Rock Bet but also reinforces Pariplay’s growing influence in the region. The introduction of Wizard Games’ slots to a new audience in New Jersey demonstrates the studio’s commitment to diversifying its reach and adapting to different market preferences.

The partnership is a clear indicator of the dynamic and evolving nature of the iGaming industry, with strategic collaborations playing a key role in driving growth and enhancing player experiences.