Date: 29.09.2023

by Mateusz Mazur

NeoGames Partners with Atlantic Lottery to Bring Premium eInstant Games to Canada

NeoGames S.A. (Nasdaq: NGMS), a leading provider of iLottery and iGaming solutions, has significantly expanded its presence in Canada through the launch of premium eInstant games from NeoGames Studio in partnership with Atlantic Lottery (AL).

This collaboration, facilitated by NeoPollard Interactive LLC (NPi), represents NeoGames’ first digital content partnership in Canada, offering AL players access to a diverse portfolio of award-winning games.

Enriching Player Experience

AL, as the sole regulated iLottery and iGaming operator in Atlantic Canada, is enhancing its digital entertainment offerings through the launch of NeoGames’ eInstant games. This partnership aims to elevate the overall gaming experience for AL’s customers.

Hili Shakked, Managing Director of NeoGames Studio, emphasizes their commitment to providing advanced solutions tailored to the specific requirements of lottery customers. He said “We are excited to announce the launch of NeoGames Studio’s premium eInstant titles with the Atlantic Lottery. The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers.

“We are confident that our range of innovative games, such as Desert Fantasy, winner of the 2023 EGR North America Award for ‘Best New Game’, will enhance AL’s online footprint and attract new audiences, supporting the company’s growth in the iLottery market. It is a partnership designed to help AL maximize profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience.”

Boosting Profitability and Responsible Gambling

Robert Lalonde, Director of iGaming at Atlantic Lottery, expresses excitement about launching NeoGames Studio’s content library, stating “AL is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada. Through this partnership, we will expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling.”

The collaboration between NeoGames and Atlantic Lottery represents a significant expansion in the Canadian lottery market, positioning NeoGames as a leading provider of digital content. With a focus on delivering the best possible gaming experience and supporting responsible gaming, this partnership aims to maximize profitability and proceeds for good causes while delighting players in Atlantic Canada with a rich array of gaming options.

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