Nick Cockerill Joins Betfred as Chief Product Officer

Betfred Enhances Leadership in Digital Transformation

With his new appointment, Nick Cockerill will focus on advancing Betfred’s online operations and contributing to the company’s ongoing efforts to become a technology-driven organisation.

Commenting on his new role, Nick Cockerill stated, “I’m delighted to join Betfred at such an important and exciting time in their history. Betfred is one of the UK’s strongest brands in the sector and I’m looking forward to working with the excellent team here to elevate Betfred to where it should be as one of the top online bookmakers in the UK and advancing our leadership in retail.”

Joanne Whittaker, Betfred’s CEO, expressed her confidence in the new CPO, stating, “Nick joins with a wealth of experience and has an excellent track record in the sector. His appointment is key to our huge ambitions for Betfred.”

Vast Experience in iGaming and Sports Betting

Cockerill brings over a decade of experience in senior product and technology roles across major names in the iGaming and sports betting sectors. His previous positions include leadership roles at Sky Betting & Gaming, Pokerstars International, and Flutter, where he contributed to significant product development and team growth.

During his time at Sky Betting & Gaming, Cockerill was instrumental in expanding the company’s operations, particularly through his work with the Core and Payments product teams. His efforts played a pivotal role in the company’s growth between 2014 and 2018, which included opening a new office in Sheffield. Following Sky Betting & Gaming’s acquisition by Pokerstars, Cockerill took on the role of Product and Design Team Lead, further expanding his experience in product management and technology integration.

Key Achievements at Stats Perform

Most recently, Cockerill held a senior position at Stats Perform, joining the company in 2021. One of his notable achievements during his tenure was the launch of the ‘Instant Highlights’ feature, which garnered widespread recognition and earned the SBC Innovation in Mobile Award in 2023.

Before his involvement in the sports betting and iGaming industry, Cockerill held commercial and online trading roles at major brands such as Adidas and Asda Walmart, demonstrating his broad experience in digital product development and management across sectors.