18.12.2023

by Antoni Majewski

NorthStar Gaming: A Trailblazer in Innovative Marketing and Fan Engagement

NorthStar Gaming Holdings, a prominent player in Canada’s gaming and entertainment sector, has recently garnered significant accolades from the prestigious Canadian Marketing Association (CMA) Awards and Clio Sports Awards.

NorthStar Gaming to Launch Nationwide Online Casino and Sportsbook in Canada

These recognitions, a Bronze Award for Innovative Media in Consumer Products & Services at the CMA Awards and a Silver Award for Fan Engagement in Product/Service at Clio Sports Awards, highlight NorthStar’s exceptional marketing strategies and their impact on the industry.

Revolutionizing Fan Engagement: The 90-Minute Stat Holiday Campaign

The spotlight shone on NorthStar Gaming for its out-of-the-box marketing initiative, the 90-Minute Stat Holiday. This campaign invited Canadians to celebrate a 90-minute statutory holiday to rally behind the Canadian men’s soccer team in the 2022 tournament.

Dante Anderson, NorthStar’s Vice President of Marketing, expressed pride in this campaign’s success in uniting soccer enthusiasts and showcasing Canada’s deep-rooted passion for the sport. This initiative not only resonated with the community spirit but also underlined NorthStar’s dedication to innovative engagement.

Collaborative Success and Remarkable Outcomes

Developed in collaboration with Publicis Groupe partners and supported by prominent figures from the popular podcast Footy Prime, this campaign was a testament to teamwork and strategic planning. It led to extraordinary business outcomes, including a significant rise in website traffic, soccer wagering, and a 470% surge in new customers placing bets on soccer.

The campaign’s success played a critical role in NorthStar’s continued growth, as evidenced by the notable increase in total wagers and revenue in the latest financial quarter.

Recognition at Prestigious Platforms: A Testament to NorthStar’s Marketing Excellence

The Canadian Marketing Association Awards’ theme “Boundless: The Future of Creativity” aptly reflected NorthStar Gaming’s achievements in the Innovative Media category.

Similarly, the Silver Award at the Clio Sports Awards for Fan Engagement in Product/Service emphasized NorthStar’s prowess in connecting with sports fans and creating impactful marketing narratives in the sports industry.

Our Comment on the Article

NorthStar Gaming’s achievements at the CMA and Clio Sports Awards are not just accolades; they’re a beacon of innovation in the gaming and entertainment industry. The 90-Minute Stat Holiday campaign is a brilliant example of how creativity, when aligned with cultural moments and community engagement, can yield exceptional results.

NorthStar’s approach transcends traditional marketing, embedding itself into the fabric of Canadian sports culture. This strategic and heartfelt connection with the audience is what sets NorthStar apart, promising an exciting and dynamic future for the company and its stakeholders in the world of gaming and entertainment.

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