NorthStar Gaming partners with Playtech to boost marketing strategy and player acquisition in Ontario

NorthStar Gaming Holdings Inc. has announced that its subsidiary, NorthStar Gaming Inc., has entered into an agreement with Playtech to bolster its marketing and player acquisition strategy. Playtech will contribute funds towards select marketing initiatives of NorthStar Ontario, strengthening its position in the market.

Accelerating player acquisition

Under the agreement, Playtech will initially provide up to C$1.5 million, with the possibility of increasing it to C$4 million. These funds will directly support NorthStar Ontario’s player acquisition strategy from the second half of 2023 and potentially into the first quarter of 2024. In return for its contribution, Playtech will be reimbursed and compensated through a share of the revenue generated from the marketing initiatives it supports.

This collaboration significantly augments NorthStar Ontario’s marketing budget for the remainder of 2023 and is expected to accelerate player acquisition, particularly during the crucial fourth quarter when North American professional sports leagues resume their regular season play.

Strong commitment

“This investment by Playtech further strengthens our strategic partnership and will immediately fuel growth and further expansion of the NorthStar Bets brand across Ontario,” said Michael Moskowitz, Chief Executive Officer and a founding partner, NorthStar. “The global expertise with player acquisition and retention that Playtech provides further enhances the growth of our business and active user base.”

This transaction follows the previously announced equity investment of C$12.25 million from Playtech plc in connection with NorthStar’s reverse takeover completed in March. The combined investments from Playtech demonstrate a strong commitment to NorthStar’s growth and position them for continued success in the highly competitive gaming industry.