NorthStar Gaming to Launch Nationwide Online Casino and Sportsbook in Canada
NorthStar Gaming Holdings Inc. is set to launch its online casino and sportsbook, NorthStarBets.com, across Canada in the coming weeks.
Following its successful debut in Ontario in May 2022, the platform will expand its reach to every Canadian province and territory.
A National Brand with a Local Focus
As a Canadian company, NorthStar Gaming aims to offer a premium gaming experience tailored to the needs of local consumers. The nationwide launch is expected to be a significant catalyst for growth, allowing the company to build a broader customer base and increase revenues.
NorthStar has initiated a multi-channel promotional campaign to create brand awareness among Canadians. With the tagline “That’s a Win,” the campaign emphasizes the premium gaming experience provided by NorthStarBets.com. It includes national advertising, social media campaigns, and region-specific promotions built around major events across the country.
Premium Gaming Experience
NorthStar Bets differentiates itself by offering a premium gaming experience. It integrates real-time sports news, statistics, analysis, and proprietary editorial content directly into the betting environment. Personalized customer service is a key focus for resolving issues quickly, and the platform utilizes best-of-breed gaming content and technology from global providers. The recent integration of Artificial Intelligence capabilities will tailor the user experience to individual preferences.
The national launch is a significant milestone for NorthStar Gaming, expanding its addressable market and accelerating growth. The Canadian online sports betting and iGaming market is estimated to reach $8.5 billion by 2026, with over 60% of the market outside of Ontario. The nationwide presence will help position NorthStar effectively as provinces establish their regulatory frameworks.
NorthStarBets.com will be offered through a wholly-owned subsidiary acquired earlier this year, marking a pivotal step in the company’s national expansion strategy.
In summary, NorthStar Gaming’s nationwide expansion in Canada represents a strategic move to tap into the growing online sports betting and iGaming market, offering a premium and localized gaming experience to Canadian consumers.