Date: 11.01.2024

by Mateusz Mazur

Novibet Enhances Gaming Portfolio with BETER and Betbazar Partnership

Novibet, a leading gaming tech company, has embarked on a promising partnership facilitated by Betbazar, the B2bB worldwide iGaming marketplace.

This collaboration grants Novibet access to BETER’s comprehensive suite of sports and esports content, marking a significant expansion in its gaming offerings.

A Diverse Range of Sports and Esports Content

The partnership enables Novibet to incorporate BETER’s full range of sports and esports content into its platform. This includes the highly popular Setka Cup table tennis and fan-favorite ESportsBattle tournaments, which cover a variety of games such as eFootball, eBasketball, eHockey, and CS2. The addition of BSKT Cup league and Ping Pong Point further diversifies Novibet’s portfolio with engaging ping pong and basketball live tournaments.

BETER is known for providing 24/7 live streaming of sports and esports tournaments, covering over 44,000 monthly events. By integrating BETER’s up-to-the-minute live data and odds, Novibet is set to offer its players an immersive and exciting betting experience that is unparalleled in the industry.

Leadership Comments on the Partnership

Gal Ehrlich, CEO of BETER, expressed excitement about the partnership: “We are thrilled to see our leading sports and esports content added to Novibet’s offering. We focus on providing fast betting experiences, and our products like the Setka Cup and ESportsBattle brand have made us a must-have partner.”

Thanos Gkiokas, Director of Sportsbook at Novibet, also shared his enthusiasm: “Teaming up with premium content providers like BETER strengthens Novibet’s position as a top destination for sports and esports betting. This partnership is crucial for us in providing the best experience to our players.”

Max Sevostianov, COO at BETBAZAR, highlighted the significance of the partnership: “We’re delighted to join forces with Novibet and BETER, advancing and evolving the industry together.”

Our Comment on the Article

The strategic partnership between Novibet, BETER, and Betbazar represents a forward-thinking approach in the iGaming industry. This collaboration not only enhances Novibet’s gaming portfolio but also sets a new standard in sports and esports betting experiences.

The integration of BETER’s diverse content and advanced live streaming capabilities positions Novibet to captivate a broader audience, while reinforcing its status as a leader in the gaming tech world. As the industry continues to evolve, such partnerships are crucial in driving innovation and keeping pace with the dynamic demands of players. This collaboration is a clear indication of Novibet’s commitment to offering top-tier entertainment and betting experiences to its customers.