14.12.2023

by Mateusz Mazur

Octoplay Joins Forces with Paddy Power and Betfair

In a significant move, Paddy Power and Betfair have enhanced their online casino offerings by partnering with the highly sought-after game development company, Octoplay.

This collaboration, facilitated through direct integration, marks the first time Octoplay’s engaging content will be available to the UK’s online casino players under the Paddy Power and Betfair brands, both part of Flutter Entertainment.

A Fresh Gaming Experience with Octoplay’s Slots

Octoplay’s slot machines, known for their fun and dynamic gameplay, will now feature prominently in the operators’ online casinos.

This includes popular titles like “Zeus Smash” from Octoplay’s sub-studio “Smash Games,” and the delightful “Lollicat.” Moreover, this partnership ensures that the upcoming range of games from Octoplay’s production line will also be included.

The integration is powered by Octoplay’s proprietary game server, which is instrumental in producing its online slot machine games.

This technology will now support the flagship casino brands of Paddy Power and Betfair, enhancing the gaming experience for their users.

Octoplay’s Rapid Rise in the Gaming Industry

Octoplay has quickly established itself as a key player in the gaming industry, known for its rapid growth and innovative approach. The company has gained a stellar reputation for its ground-breaking products, including “Jackpot Hunt” and a series of hit games. This has positioned Octoplay not just as a game developer but as a trendsetter in redefining the gaming experience.

Carl Ejlertsson, CEO of Octoplay, expressed his enthusiasm about the partnership: “Paddy Power and Betfair represent the high standard of operators we aim to work with. This partnership is a recognition of the exceptional quality our team delivers in each game. Our commitment to never compromising on quality and ensuring player engagement aligns perfectly with our goal to be a leading supplier in core regulated markets worldwide.”

Andrew Kerr, Head of Paddy Power Games, also commented on the partnership: “Octoplay’s games have a proven appeal to our players, and we saw a great opportunity in bringing their games to our platforms. Their combination of experienced leadership and a compelling portfolio of slots is a winning formula. We anticipate that this partnership will contribute significantly to the growth and success of Octoplay, while also enhancing the offerings of our Paddy Power and Betfair brands.”

Our Comment on the Article

This strategic partnership between Octoplay and major operators Paddy Power and Betfair is a clear indicator of the dynamic shifts occurring in the online gaming industry. Octoplay’s integration into these prominent UK brands not only broadens its market reach but also reinforces the importance of innovative and engaging content in attracting and retaining players.

The move signifies a growing trend where collaboration between game developers and operators is crucial for mutual growth and meeting the evolving preferences of online gamers.

Octoplay’s commitment to quality and player engagement, combined with Paddy Power and Betfair’s strong market presence, creates a synergy that is likely to set new standards in the online casino experience. This partnership could serve as a model for future collaborations, highlighting the importance of innovative game development in driving the success of online gaming platforms.

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