11.08.2023

by Mateusz Mazur

OddsMatrix Introduces Dynamic ‘Fast Markets’ for Unprecedented In-Game Betting Experience

In a groundbreaking move set to revolutionize the world of sports betting, OddsMatrix, the prominent B2B sportsbook division of EveryMatrix, has launched its innovative ‘Fast Markets’ feature just in time for the highly anticipated 2023-24 football season. This cutting-edge offering empowers operators to provide an array of real-time, instant betting options that cater to various pivotal moments within individual games.

The new era

The debut of OddsMatrix Fast Markets ushers in an era of dynamic in-game, time-driven betting choices for leading sportsbooks, opening up new revenue streams as the new football season kicks off across several premier leagues.

With this novel tool, brands can diversify their betting offerings and captivate audiences with a spectrum of bet types during fixed time intervals, spanning 5, 10, and 15 minutes, along with rolling 5-minute windows.

These options encompass predicting goals within specific timeframes by any team or a particular faction, in addition to forecasting the victor within the designated time bracket.

While initially concentrated on football, OddsMatrix envisions a progressive expansion of the Fast Markets concept to encompass other sports, including basketball, tennis, and a selection of major U.S. sports slated for subsequent incorporation.

Micro betting

Micro betting, the essence of placing frequent, lower-cost wagers on sports events, has risen in prominence as a catalyst for invigorating in-play betting scenarios across multiple sports.

This trend not only enables operators to stand out in a competitive market but also appeals to a novel generation of instant-gratification-seeking patrons. This symbiotic relationship fosters heightened player engagement and increased casual player expenditure.

Tor Skeie, the visionary CEO of OddsMatrix, shared his insights on this groundbreaking development: “Fast, or micro markets are a subset of in-play betting that allows players to bet on individual moments in a game. This latest way to bet has grown sharply in popularity and, as always, we are ahead of the curve, offering our customers the latest betting products before this summer’s big kick-off across many football leagues.

Skeie continued, “Fast Markets offers the real-time continuous betting opportunities of iGaming but with the skill of sports betting and we plan to build more betting options across many more sports in the coming months, particularly for U.S sports where tier-1 brands have already experienced significant increases in betting volumes as a result of micro betting.”

The introduction of OddsMatrix Fast Markets signifies a paradigm shift in the world of sports betting, bridging the gap between rapid in-play dynamics and the strategic allure of wagering, all while propelling the industry into a new era of betting innovation.

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