by Antoni Majewski

OKTO.CASH: A Game-Changer in eVoucher Payments for Betsson Group in Greece

OKTO, a leading innovator in digital payment solutions, has recently announced the integration of OKTO.CASH, its advanced eVoucher cash payment system, with Betsson Group, a prominent multinational iGaming company. This collaboration marks a significant milestone in the realm of digital payments, particularly in the Greek market.

Effortless Cash-to-Digital Payments

OKTO.CASH introduces a seamless transition from cash to digital payments for Betsson users in Greece. With over 13,000 points of sale across the country, this system allows users to top-up their accounts with cash in real-time. This integration caters specifically to the preferences of the local market, offering a convenient solution for users who favor offline transactions.

Andreas Nikolopoulos, Head of Marketing Greece at Betsson Group, expressed his excitement about the partnership, emphasizing the importance of tailored payment methods that meet the unique needs of each market. “The e-cash payment solution presented by OKTO promises Betsson customers in Greece a convenient and user-friendly top-up experience,” he said. Nikolopoulos also underlined the significance of trust and integrity in selecting the right payments partner, noting that the collaboration with OKTO originated from a shared commitment to providing ideal solutions for users preferring offline transactions.

Mutual Satisfaction and Alignment

Galina Bineva, Commercial Director at OKTO, also conveyed satisfaction with the partnership, highlighting the alignment with Betsson Group’s commitment to a localized and personalized approach. Bineva stressed the importance of understanding customers’ payment preferences and providing methods tailored not only to regional needs but also to different audiences within the same region.

The integration of OKTO.CASH with Betsson Group represents a significant advancement in eVoucher payment technology, especially in the Greek market. This collaboration not only simplifies the process of cash-to-digital transactions but also demonstrates a deep understanding of customer preferences and regional requirements.

The partnership between OKTO and Betsson Group is a testament to how tailored financial solutions can enhance the overall customer experience in the iGaming sector. This development is likely to set a new standard for payment solutions in the industry, paving the way for more innovative and customer-centric payment technologies.

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