Date: 18.09.2023

by Mateusz Mazur

Last update: 18.09.2023 12:05

OpenBet Enters Brazil’s Thriving Regulated Sports Betting Market Through Partnership with Play7.Bet

OpenBet, a renowned provider of platform, trading, risk management, content, and services to the sports betting industry, has forged a significant partnership with Play7.Bet.

OpenBet Enters Brazil's Thriving Regulated Sports Betting Market Through Partnership with Play7.Bet iGamingExpress

This marks OpenBet’s entry into Brazil’s eagerly awaited regulated sports betting market.

Brazil’s Gambling Potential

Brazil is poised to become one of the world’s most substantial gambling markets, with forecasts from H2 Gambling Capital suggesting annual gross gaming revenues of up to $6.4 billion. With its robust offerings, OpenBet is well-positioned to meet and exceed the local market’s standards while delivering safe and exhilarating sports betting experiences to a vast adult population.

OpenBet’s modular product suite has once again proven to be the preferred choice for operators venturing into new markets to make an immediate impact. Play7.Bet will have access to a comprehensive range of products and services, including the highly versatile Betting Engine and Managed Trading Services, both widely recognized for their excellence in handling large bet volumes consistently on a global scale.

Player Account Management (PAM) Technology

Furthermore, Play7.Bet will leverage OpenBet’s Player Account Management (PAM) technology, empowering the new sportsbook brand to provide players with an ultimate multi-vertical experience. This includes additional layers of promotional activities, customer relationship management, anti-money laundering (AML), and responsible gaming tools. The PAM also grants access to an extensive network of partner product and service providers, with localized partnerships in Brazil to ensure a blend of global and local solutions.

OpenBet has fortified its commitment to player protection by strategically integrating Neccton, a leader in responsible gaming, AML, and fraud detection. This integration seamlessly combines advanced sports betting technology with cutting-edge cloud and AI features, elevating the company’s player protection capabilities.

A Testimony to OpenBet’s Global Reach

The collaboration with Play7.Bet underscores OpenBet’s ability to provide its industry-leading technology, content, and services to operators worldwide.

Jordan Levin, CEO at OpenBet, expressed excitement about this partnership, stating “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product – platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market.

“From the very first days of the UK market through Greece, Australia and the U.S., it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honored to have been selected to work with Play7 in Brazil.”

Moises Deiab, CEO at Play7.Bet, echoed this sentiment and said: “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.

“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”

In conclusion, OpenBet’s partnership with Play7.Bet signifies a strategic entry into Brazil’s burgeoning regulated sports betting market. With their combined expertise and commitment to responsible gaming, this collaboration aims to capitalize on the immense potential of this vibrant market.