OpenBet Partners with Tabcorp to Elevate Sports Betting in Australia

The partnership will see OpenBet’s integration of a series of both online and retail products, which includes its celebrated fixed-odds betting platform alongside a sophisticated trading system tailored to Tabcorp’s flagship brand, TAB.

This integration will boost TAB’s agility, scalability, and speed-to-market, offering new and unique products that promise to transform the user experience significantly.

Operational Efficiency and Market Leadership

OpenBet is renowned for its operations in some of the world’s most strictly regulated markets, a key reason for Tabcorp’s selection of OpenBet as its technology provider. By incorporating OpenBet’s globally respected platforms and products into its existing technological ecosystem, Tabcorp is set to enhance its operational capabilities and continue delivering unparalleled user experiences.

Statements from Company Leaders

Cathryn Lai, Chief Commercial Officer at OpenBet, commented on the partnership: “Being selected by Tabcorp to augment its user experience is an exciting move for us and further cements our position as a trusted provider of robust, hybrid products that drive growth. We’re looking forward to working alongside the TAB team and providing them with tailored products and services that will usher in a new era for its sportsbook offering. We have no doubt that the operator’s customer base will benefit from an enhanced experience through our unbeatable technology and trading services.”

David Beirne, General Manager of Trading at Tabcorp, shared his enthusiasm: “We’re thrilled to be strategically partnering with OpenBet to enable our growth ambitions and beyond. The combined strengths of Tabcorp’s category expertise and internal capabilities and OpenBet’s advanced core creates a market-leading relationship that will lead to increased customer engagement, market share, and sustainable profitability. This partnership will propel Tabcorp’s trading capabilities to the top of the market as it will allow Tabcorp to utilise OpenBet’s cutting-edge technology to deliver a first-class digital and retail experience for our customers at pace in exciting and innovative ways.”