Parimatch Expands Its Presence in Premier League with Nottingham Forest Partnership

New Partnership with Nottingham Forest

Parimatch, operated in the UK by BVGroup, announced a fresh sponsorship deal with Nottingham Forest Football Club.

As part of this agreement, the brand will serve as the club’s official betting partner for the upcoming season. This collaboration aligns with Parimatch’s ongoing strategy to support sports globally.

A representative from Parimatch expressed optimism about the venture, stating, “We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season.”

Nottingham Forest’s Perspective

Nottingham Forest also welcomed the partnership with Parimatch, seeing it as a positive step for the club as it continues to build momentum in the Premier League.

Paul Bell, COO at Nottingham Forest, shared the club’s enthusiasm: “We are delighted to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.”

Continued Collaboration with Leicester City

In addition to the Nottingham Forest partnership, Parimatch has renewed its longstanding relationship with Leicester City Football Club for the 2024/25 Premier League season.

This marks the fifth consecutive year that the betting brand has worked with Leicester City, highlighting the success of their ongoing collaboration.

Parimatch noted, “We’ve been working with Leicester City Football Club for four years and are honoured to continue our partnership with the club for another season.”