Pariplay® and ZEAL Team Up to Introduce Wizard Games in Germany
NeoGames S.A. subsidiary, Pariplay®, has made a significant move in the German iGaming market by partnering with the country’s leading online lottery operator, ZEAL.
This collaboration marks the introduction of Wizard Games content in Germany, starting with the popular title Dragons of the North.
A Leader in Online Lottery
ZEAL, a prominent online provider of state-licensed lottery products, operates through its well-known B2C brands LOTTO24 and Tipp24. The company has recently expanded its offerings to include virtual scratch cards and arcade-style games through ZEAL Instant Games. ZEAL’s reputation for providing a seamless and personalized experience to its users, along with exceptional customer service, positions it as a formidable player in the industry.
Expanding Entertainment Options
The agreement will see more titles from the Wizard Games portfolio being made available to German players in the coming months through Pariplay®’s Fusion® platform. Fusion® is a comprehensive gaming solution offering over 14,000 games from more than 120 suppliers. It also includes advanced back-office tools designed to enhance player engagement and retention, such as Fusion Tournaments, Raffle Rocket, and Spin that Wheel.
This latest launch with ZEAL is a part of Pariplay®’s broader strategy to establish itself as a leading content supplier worldwide. The company has been actively engaging in significant deals to offer content from its Fusion platform in various markets.
Enrico Bradamante, Chief Commercial Officer at Pariplay, highlighted the strategic importance of the German market in their global expansion efforts: “ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.” – he added
Julian Tietz, Managing Director of ZEAL Instant Games, said: “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
Our Comment on the Article
This partnership between Pariplay® and ZEAL is a testament to the dynamic and evolving nature of the iGaming industry. By introducing Wizard Games into the German market, Pariplay® not only expands its global footprint but also aligns with the current trend of diversifying gaming content to cater to a broader audience.
For ZEAL, this collaboration reinforces its position as a market leader and innovator in the online lottery space, promising to bring fresh and engaging content to its already diverse portfolio. As the iGaming industry continues to grow, such strategic partnerships will play a crucial role in shaping its future landscape.