Date: 23.04.2024

by Kajetan Sawicz

Last update: 08.05.2024 12:19

Pariplay Enhances Fusion Platform with Kero Gaming Partnership

NeoGames S.A (Nasdaq: NGMS) subsidiary Pariplay®, a aggregator and content provider, has expanded its capabilities on the Fusion® platform through a new partnership with Kero Gaming.

Revolutionizing Sports Betting

Kero Gaming, recognized for its pioneering approach to micro betting, will bring its entire product suite to the Fusion® platform.

Kero’s micro betting technology is driven by a proprietary recommendation engine that creates contextually relevant betting markets, offering a casino-style sports betting experience where bets can be placed on any individual play throughout a match.

Broadening the Fusion® Platform’s Horizons

The inclusion of Kero’s sports betting options significantly enhances the diversity of content available on the rapidly expanding Fusion® platform.

This platform already boasts over 14,000 games from more than 150 leading game developers.

Industry Leaders’ Perspectives

Ashley Bloor, Director of Partnerships at Pariplay®, expressed excitement about the partnership, stating, “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform. With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., also commented on the partnership: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration. This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

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