Date: 16.04.2024

by Kajetan Sawicz

Last update: 08.05.2024 12:27

Pariplay Expands Swiss Market Presence Through Swiss4Win

NeoGames S.A, subsidiary Pariplay, has announced a significant expansion in the Swiss market by introducing its popular gaming content to Swiss4Win, the online brand of the venerable land-based operator, Casinò di Lugano.

Swiss4Win’s website upgrade focuses heavily on user interface enhancements and the integration of superior slot providers, with dedicated pages designed to showcase premier game offerings. This strategic emphasis aims to elevate the player experience and strengthen the brand’s market position.

Pariplay’s Fusion® platform is renowned for its comprehensive, unified approach to content delivery, offering over 14,000 games from more than 150 suppliers. It also includes a robust suite of back-office conversion and retention tools designed to enhance player value and ensure exceptional return on investment for operators.

Executive Insights

Andrew Maclean, VP of Sales at Pariplay, expressed enthusiasm about the partnership, stating, “We are very pleased to further boost our presence in Switzerland through our collaboration with Casinò di Lugano’s online brand, Swiss4Win. It is a market where our in-house content really excels, and we’re confident that this will be a strong partnership.”

Paolo Sanvido, CEO at Casinò di Lugano and Swiss4Win, highlighted the expected impact of this collaboration: “Pariplay’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience. Not only do we believe our games will be well-received in Switzerland as a whole, but also that our new website will make a big splash.”


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