Pariplay® Partners with Bet Network to Fuel Growth in South African Market
Pariplay®, a subsidiary of NeoGames S.A. (Nasdaq: NGMS), is gearing up for significant expansion in the regulated South African market through its partnership with Bet Network.
This collaboration will leverage Bet Network’s local expertise and National Manufacturing License to offer certified games, including Pariplay’s proprietary Wizard Games content, Ignite®, and third-party titles to players in the region.
A Strategic Local Partnership
Pariplay® is set to make inroads into the South African market by collaborating with Bet Network, capitalizing on their local knowledge and regulatory capabilities. Certified games will be offered through the Western Cape Gambling and Racing Board initially, with plans to expand across South Africa in the near future.
Pariplay® has been actively pursuing commercial expansion, particularly in newly regulated markets. With a strong presence in North America and Latin America, this partnership demonstrates the provider’s commitment to exploring and growing in emerging gaming markets.
Confidence in Delivering Gaming Excellence
Andrew Maclean, VP of Sales at Pariplay®, expresses enthusiasm about the potential of the South African market, stating “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge.
“Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, Managing Director of Bet Network, highlights Pariplay’s reputation, stating “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.
“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”