Pariplay Strengthens Online Presence with Zitro Digital Partnership through Fusion Integration

Pariplay, a subsidiary of NeoGames S.A., has entered into a new Fusion partnership with Zitro Digital, expanding its online presence following successful operations in land-based casinos.

Promising collaboration

Under the agreement, Zitro Digital’s popular bingo and slot titles will be integrated into Pariplay’s leading aggregation platform, making them accessible to prominent operators in key markets. This collaboration will enhance Pariplay’s digital profile and contribute to the company’s ambitious growth plans.

Zitro Digital, a global leader in the retail space, has achieved significant success in diverse markets worldwide, particularly in Latin America and Spain.

The partnership strengthens Pariplay’s content offering and underscores the rapid growth of its Fusion platform, which has recently integrated with renowned companies like North America’s EQL Games and Armenia’s Galaxsys.

The Fusion platform boasts a vast collection of over 14,000 games from more than 120 suppliers. It also provides a comprehensive suite of back-office conversion and retention tools that enhance player value.

Dynamic growth

Ashley Bloor, Director of Partnerships at Pariplay, expressed pride in the growth of the Fusion® offering and welcomed Zitro Digital as a valuable addition to the platform. Bloor stated, “Zitro Digital’s high-quality content, top-range technology, and ongoing innovation align perfectly with Fusion. We always strive to enhance our portfolio with the best titles, and we are confident that this partnership will be strong and successful.”

José Javier Martí, Chief Operations Officer at Zitro Digital, highlighted the company’s commitment to delivering world-leading content and technology: “We’re world leaders in video bingo and our slots have seen continued growth due to their differentiation and innovation, so we’re keen to expand our presence online and bring our games to even more players together with Pariplay”.

Through this collaboration, Pariplay and Zitro Digital aim to provide an enhanced gaming experience to players and achieve mutual success in the online gaming industry.