Date: 28.06.2023

by Mateusz Mazur

Pariplay’s Ignite partner Slotmill goes live in the UK

NeoGames S.A subsidiary Pariplay® has successfully launched its Ignite partner, Slotmill, in the UK market, marking the studio’s entry into one of the largest iGaming markets. Additionally, Slotmill has received approval to operate in New Jersey, with plans to go live in the US state in the near future through Pariplay®’s Ignite® program.

The comprehensive set of licenses

Ignite® serves as a turnkey development framework for game developers, enabling the global deployment of content through Pariplay®’s comprehensive set of iGaming licenses. This allows for rapid speed to market, accompanied by a range of engagement solutions.

With this expansion, players in the UK can now enjoy Slotmill’s top-tier casino games renowned for their high-quality graphics and optimized file sizes, ensuring quick loading even in areas with unreliable internet connections.

Slotmill joins the ranks of several boutique studios that have gone live through Pariplay®’s Ignite® program, with the aggregator aiming to further expand this initiative in regulated markets worldwide.

Efficient partnership

Enrico Bradamante, Chief Commercial Officer at Pariplay®, expressed pride in bringing Slotmill’s games to the UK market: “Slotmill’s games are innovative, exciting, and packed full of the latest technology that pushes game-making forward. We’re honoured to be able to bring its content to our partners and can’t wait to see the results.”

Andreas Ternström, Chief Commercial Officer at Slotmill, shared his enthusiasm for the launch, stating, “We’re super excited that players in the UK are now able to enjoy our games. Launching through a new partnership is particularly satisfying, and we extend our gratitude to Pariplay® for their speed and efficiency in introducing us to our very first market.”

As Slotmill expands its presence in the UK, the studio sets its sights on entering the lucrative US market, leveraging Pariplay®’s Ignite® program to ensure a seamless and successful expansion. With Pariplay®’s comprehensive support and the quality of Slotmill’s games, both companies are poised to make a significant impact in the global iGaming industry.