PepperMill Casino Becomes Naming Partner for BNXT League Belgian Playoffs

This collaboration will focus on the upcoming Belgian Playoffs for the 2024-2025 season.

Details of the Partnership

Under the terms of the partnership, PepperMill Casino will become the naming partner for the BNXT League’s Belgian Playoffs. This alliance is set to last until the new gambling advertising restrictions come into force in Belgium on January 1, 2025.

Impact on the Community

Anthony Rus, General Director of PepperMill Casino, expressed enthusiasm about the partnership, noting, “The basketball community is growing and buzzing with excitement and energy. This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.” This statement highlights the strategic intent to tap into the vibrant basketball community and foster deeper connections through shared experiences and engagement.

Future of the Partnership

Wim Van de Keere, General Manager of the BNXT League, also commented on the partnership, stating, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

This partnership is especially significant as it represents one of the last opportunities for such collaborations before the new advertising laws alter the landscape for sports sponsorships in Belgium.