by Mateusz Mazur

Play’n GO Expands Italian Presence Through Partnership with William Hill

Play’n GO has announced a significant expansion in the Italian market through a partnership with the Italian division of William Hill.

This move is set to enhance Play’n GO’s regional presence and offer Italian players an enriched gaming experience.

Strengthening Global Relationships

Play’n GO and William Hill have a longstanding global relationship. Earlier this year, they initiated an industry-first by incorporating “Book of Dead” into William Hill FOBTs across the UK, which has been met with considerable success.

With this latest collaboration, William Hill’s Italian customers will gain access to Play’n GO’s extensive catalogue of popular games, including well-loved titles such as Book of Dead, Rise of Olympus, and Reactoonz. This expansion signifies a deepened commitment to the Italian market from both Play’n GO and William Hill.

Commitment to the Italian Market

Michele Stefanelli, Sales Leader for LATAM and Southern Europe at Play’n GO, expressed enthusiasm for the partnership: “The Italian market is key for us, and partnering with William Hill will further our growth in the region. We aim to deliver the best online casino experience to Italian players, and this partnership is a significant step towards that goal.”

Valerio Micchio, Head of Commercial at William Hill, Italy, also shared excitement about the partnership: “Adding Play’n GO games to our portfolio aligns with our expansion strategy in Italy. Our established relationship with Play’n GO points towards further success in this region. We are committed to providing a safe and exciting experience to players everywhere.”

Our Comment on the Article

Play’n GO’s partnership with William Hill in Italy is a strategic move that reflects the growing significance of the Italian iGaming market. By offering a diverse range of high-quality games, this collaboration is poised to elevate the gaming experience for Italian players.

It also illustrates how strategic partnerships can be instrumental in expanding market presence and enhancing player engagement. As the iGaming industry continues to evolve, such alliances will be crucial in shaping the future of online gaming, prioritizing both player satisfaction and market expansion.

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