by Mateusz Mazur

Playson Enhances Global Presence through Hub88 Partnership

Playson, a rapidly expanding digital entertainment supplier, has significantly increased its market reach by partnering with platform aggregator Hub88.

This collaboration enables Hub88’s extensive network of operators to access Playson’s diverse games library, including its latest releases like Crystal Land 2, Jelly Valley, and Sherwood Coins: Hold and Win.

Hub88: A Rising Star in Platform Provision

Since its inception in 2020, Hub88 has quickly risen to prominence as a leading platform provider. In just three years, it has amassed a portfolio of over 8,000 titles from more than 120 suppliers. Hub88’s powerful back office offers a flexible solution, bridging the gap between operators and studios worldwide.

This integration with Hub88 is a strategic move by Playson to fortify its presence in Europe, following closely on the heels of acquiring a Gibraltar license. This partnership is poised to increase the visibility and accessibility of Playson’s games in key iGaming markets globally.

Statements from Playson and Hub88 Representatives

Blanka Homor, Sales Director at Playson, commented: “This integration with Hub88 will ensure Playson’s games get further recognition across some of the most established iGaming markets in the world…this latest agreement will continue to carry us towards our goal of being a leading games provider.”

Ollie Castleman, Head of Hub88, stated: “Playson has enjoyed an outstanding 2023, expanding its games offering with engaging and entertaining titles…we are excited to now host Playson’s title on our platform.”

Our Comment on the Article

The partnership between Playson and Hub88 represents a strategic alignment in the iGaming industry, showcasing the power of collaboration in expanding game distribution and market penetration. By leveraging Hub88’s extensive operator network, Playson is set to enhance its global footprint, bringing its innovative and engaging game titles to a broader audience.

This move underscores Playson’s commitment to growth and its vision to become a leading games provider in the highly competitive digital entertainment landscape. The integration also highlights Hub88’s role as a key facilitator in the iGaming sector, connecting top-tier game studios with operators around the world. This partnership is indicative of the ongoing evolution and collaboration within the iGaming industry, where strategic partnerships play a crucial role in driving forward innovation and market expansion.

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