by Antoni Majewski

Playson Expands Global Reach Through Strategic Partnership with iGP

In a strategic move to bolster its global presence, Playson, a leading digital entertainment supplier, has announced a content partnership with iGaming technology provider iGP. This collaboration aims to extend the availability of Playson’s acclaimed games across multiple jurisdictions, underpinned by a Malta Gaming Authority (MGA) license.

Expanding Portfolio and Reach

Under the newly forged agreement, a selection of Playson’s most popular games, such as “3 Pots Riches: Hold and Win,” “Power Crown: Hold and Win,” and “Coin Strike: Hold and Win,” will be accessible to iGP’s clientele through its innovative platform, iGaming Deck. This centralised aggregation hub is set to revolutionize how operators access a diverse range of gaming content, offering over 5,000 titles through a single API integration.

iGP, established in 2016, has rapidly become a key player in the iGaming industry, boasting partnerships with over 100 game providers. The collaboration with Playson not only enhances iGP’s offering but also solidifies Playson’s standing in crucial global markets.

A Packed Roadmap Ahead

Playson is renowned for its dynamic and engaging slot games, which have garnered a loyal player base. Blanka Homor, Sales Director at Playson, expressed enthusiasm about the partnership:

“This partnership will invite further recognition for our portfolio, which continues to grow at a faster pace than ever. Our 2024 roadmap is jam-packed with a variety of game types and themes, which will be highly beneficial to iGP’s operator network looking to broaden their casino offering.”

Inesa Glazaite, CCO at iGP, echoed the sentiment: “It makes sense for iGP to partner with other fast-growing iGaming companies like Playson. Our stable platform and the carefully crafted tech stack behind iGaming Deck, our cloud-based games aggregator, is the perfect home for Playson’s legendary slot games.

Together, we’re set to help operators around the world reach their iGaming potential and deliver experiences their players will love. I’m looking forward to working with the Playson team and seeing the next wave of innovative games they bring to the table.”

Objective Commentary: A Strategic Leap Forward

The alliance between Playson and iGP marks a significant milestone in the iGaming sector, highlighting the importance of strategic partnerships in expanding market reach and enhancing game portfolios. This collaboration not only underscores Playson’s commitment to delivering high-quality entertainment but also iGP’s vision of providing a comprehensive and accessible gaming platform.

As the iGaming industry continues to evolve, such partnerships will play a pivotal role in shaping the future of digital gaming, offering more diverse and engaging content to players around the globe.

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