Date: 11.06.2024

by Adam Dworak

Playson Expands Presence in Italy with Sportbet Partnership

Playson has bolstered its presence in Italy by partnering with Sportbet to provide the operator with more premium casino games. This strategic move sees Playson’s renowned Hold and Win titles, such as Lion Gems, Coin Strike, and Energy Coins, going live through Sportbet’s online casino following a direct integration.

Sportbet’s Established Position in the Market

Established in 2009, Sportbet is an operator based in Rome that offers a variety of casino verticals. These include bingo, live dealer, and table games such as blackjack, poker, baccarat, and roulette. Sportbet has built a solid reputation in the Italian market, offering a comprehensive array of gaming options to its users.

This latest deal strengthens Playson’s reputation within Italy, one of Europe’s most mature markets. It demonstrates how Playson’s content portfolio continues to drive long-term value for operators in the region. By partnering with Sportbet, Playson is able to directly offer its popular games to a broader audience, enhancing the gaming experience for Italian players.

Leadership Comments on the Partnership

Blanka Homor, Sales Director at Playson, expressed her enthusiasm for the collaboration: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet. We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Alessandro Palumbo, Casino Manager at Sportbet, echoed this sentiment: “At Sportbet, we pride ourselves on working with the world’s leading iGaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino. The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular Hold and Win series, which resonates with many across the region.”

Benefits for Italian Players

The direct integration of Playson’s Hold and Win series means that Italian players can now access some of the most engaging and entertaining slots available. Games like Lion Gems, Coin Strike, and Energy Coins are known for their high-quality graphics, engaging gameplay, and lucrative bonus features. This addition significantly enriches the gaming portfolio available to Sportbet’s users.