Date: 06.06.2024

by Adam Dworak

Playson Partners with BoyleSports to Expand Gaming Portfolio Across UK and Peru

Playson, the fast-growing digital entertainment supplier, has entered into its first agreement with a Gibraltar-licensed operator through a landmark collaboration with BoyleSports. This significant partnership will enable BoyleSports’ customers in the UK and Peru to access Playson’s extensive games portfolio, including recent releases such as 3 Pots Riches Extra: Hold and Win, Coin Strike: Hold and Win, and Diamonds Power: Hold and Win.

BoyleSports’ Expanding Reach

Founded in 1982, BoyleSports has experienced consistent growth, positioning itself among the top 15 betting and gaming brands in the UK. The company has also expanded its operations into Peru following its acquisition of in 2023. Through this partnership, Playson will support Timberazo by delivering its games to the Peruvian market, further enhancing BoyleSports’ offerings in this region.

A Milestone for Playson

This collaboration with BoyleSports marks Playson’s first commercial tie-up since receiving a B2B license from the Gibraltar Licensing Authority. Playson aims to work with more Gibraltar-licensed operators to expand the reach of its iconic gaming experience.

Paul McInnes, Sales Manager at Playson, expressed his excitement about the partnership: “We are thrilled to have signed up with BoyleSports as our first Gibraltar-based operator partner. I have known the team at BoyleSports for a long time and am confident they are the best choice for mutual commitment and marked growth as they have performed consistently in these key areas for many years.”

Steve Payne, Gaming Director of BoyleSports, also commented on the partnership: “Playson’s variety of engaging slots will undoubtedly resonate across all our markets, and we look forward to a strong relationship moving forward. Their revered reputation precedes them as a provider of high-quality games, and I am sure our players in the UK, Ireland, and Peru will immerse themselves in Playson’s offering.”

Strengthening Market Presence

This strategic alliance with BoyleSports not only strengthens Playson’s presence in the UK and Peru but also underscores the company’s commitment to expanding its market footprint. By collaborating with an established operator like BoyleSports, Playson can leverage the operator’s extensive customer base and market expertise to enhance its own offerings and customer reach.

BoyleSports, known for its robust performance in key areas such as customer engagement and market penetration, will benefit from Playson’s diverse and high-quality gaming portfolio. This partnership is expected to deliver significant growth opportunities for both companies, enabling them to offer a superior gaming experience to their customers.

Future Prospects

Looking ahead, Playson plans to continue its expansion by seeking additional partnerships with Gibraltar-licensed operators. The company’s ambition to broaden its market presence aligns with its strategic goals of delivering innovative and engaging gaming content to a global audience.