Date: 02.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:48

Playtech and Buzz Bingo Extend Partnership to Elevate Omni-Channel Gaming Experience

Playtech, the prominent technology provider in the gambling industry, and Buzz Bingo, a leading Bingo operator in the UK, are thrilled to announce a substantial extension of their existing software license and services agreement.

This extended partnership, set to endure until 2031, reinforces the robust collaboration between these two industry leaders.

Seamless Wallet Technology Redefining the Player Experience

At the core of this renewed collaboration lies the integration of Playtech’s cutting-edge seamless wallet technology. This innovative seamless wallet promises an Omni-channel customer experience, underpinned by an integrated Omni-channel customer wallet and a simplified customer registration process. The Information Management System (IMS) serves as the central player wallet, unifying all channels, including Bingo, Casino, Live Dealer, POP, Cashier, and Native apps. This means that players can now enjoy a cohesive gaming journey across various touchpoints seamlessly.

Since its launch in September 2018, has experienced remarkable growth, swiftly establishing itself as one of the UK’s leading online bingo brands. Committing to delivering a genuine Omni-channel experience, Buzz Bingo has effectively bridged the gap between traditional retail and online gaming.

A Shared Vision for Engaging Gaming Experiences

This long-term extension solidifies Buzz Bingo’s role as a pivotal strategic partner for Playtech in the UK market. The integration of these diverse products equips Buzz Bingo to provide its ever-expanding online player community with a comprehensive and immersive gaming experience. Both industry giants emphasize their shared vision of delivering innovative and engaging gaming experiences across multiple channels.

Shimon Akad, COO at Playtech, expressed his excitement: “We are thrilled to extend our partnership with Buzz Bingo, a UK retail bingo sector leader. This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners. We are proud to support Buzz Bingo’s rapid growth in the online space and look forward to continuing our successful collaboration for many years to come.”

Dominic Mansour, CEO at Buzz Bingo, added, “Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues. Playtech’s extensive suite of products is helping cement our position as the leading omni-channel bingo brand in the UK. We’re delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play.”

With a shared commitment to innovation, player-centric offerings, and responsible operations, Playtech and Buzz Bingo are poised to shape a promising future for Omni-channel gaming within the UK’s gaming industry, providing players with unmatched entertainment and gaming experiences.