Playtech and FanDuel Partner to Launch Branded Live Casino Content in Canada
Playtech, a global leader in gambling technology, has announced a significant partnership with North America’s premier online gaming company, FanDuel.
Together, they aim to introduce branded Live Casino content on FanDuel’s Canadian platform, marking a transformative step for both entities.
Fortifying Positions in the Market
This partnership serves as a testament to both companies’ strategic growth ambitions. While FanDuel enhances its reputation as a top-tier online casino experience provider in Canada, Playtech continues its expansion drive across the North American landscape.
Playtech has invested in creating a dedicated Live Casino studio, strategically located in Riga, Latvia, to cater to FanDuel’s Canadian audience. Tailored to resonate with the Canadian market, the studio will roll out high-quality casino games, such as Roulette, All Bets Blackjack, Baccarat, and 7-Seater Blackjack, specifically for Ontario-based users. Additionally, the deal grants Playtech the flexibility to extend its Live Casino studio services to other Canadian provinces upon their regulation, reinforcing future expansion potential.
Voices from the Frontline
George Voyatzis, VP Commercial for Playtech, conveyed his enthusiasm, “It’s brilliant to see Playtech Live continue its growth in North America. Our partnership with FanDuel marks a really exciting moment for Playtech, and we look forward to delivering our Live Casino games for FanDuel and its users across Ontario. As we build more studios globally and release new content, this announcement is yet another example of Live taking over the gambling industry on a global scale”.
Dale Hooper, FanDuel Canada’s General Manager, commented, “We are proud to be announcing this deal with Playtech, which will bring our users across Canada the highest quality Live Casino experience. The addition of the innovative FanDuel Live Casino studio has been specifically localised to cater for the Canadian market and FanDuel. This unique proposition cements FanDuel’s premium position for online casino in the North American market. The agreement marks the beginning of what is sure to be a successful and exciting partnership with one of the world’s largest game providers”.
The Bigger Picture
This partnership heralds the inaugural collaboration between Playtech and FanDuel. It underscores their shared vision of tapping into emerging regulated markets and expanding their global footprints.
The alliance also highlights the mounting prominence of Live Casino in the worldwide gambling industry.
Our Comment on the Article
The partnership between Playtech and FanDuel is a significant marker in the evolving global gambling landscape. By merging Playtech’s technological prowess with FanDuel’s market presence, both companies are poised to redefine the Live Casino experience in Canada.
As more markets worldwide open up to regulated online gaming, collaborations like these set the standard for innovation, localization, and customer-centric offerings. The excitement expressed by both Voyatzis and Hooper reflects the potential this partnership holds for the future of online gambling in North America.