Playtech Extends Partnership with Sony Pictures Television for “Who Wants To Be A Millionaire?” Live Game
Playtech has announced a two-year extension of its exclusive agreement with Sony Pictures Television, continuing to deliver live gaming experiences based on the iconic TV quiz show “Who Wants to Be a Millionaire?” across North America.
Expanding the Millionaire Gaming Experience
The extension of this partnership underscores the global appeal of “Who Wants to Be a Millionaire?”, a show that has entertained audiences worldwide. Playtech Live incorporates classic features from the show, such as 50/50, Ask the Audience, and Ask the Host, into its gaming experiences, allowing players to engage with the game show’s format interactively.
Following the success of Live Roulette and Live Trivia, Playtech has introduced Video Poker Live, inspired by “Who Wants to Be a Millionaire?”, expanding its portfolio of Millionaire-branded games. This collaboration will now reach broader territories, including the U.S, Mexico, and Canada, tapping into the vast potential of the North American gaming market.
A Strategic Move for Playtech
This partnership aligns with Playtech’s strategy of collaborating with renowned brands to enhance the gaming experience for players.
Sasha Uman, Chief Commercial Officer at Playtech Live, commented on the partnership, saying, “Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience.”
Uman further highlighted the significance of the “Who Wants To Be A Millionaire?” brand in the gaming industry and expressed excitement about bringing this iconic game show’s thrill to the North American audience and beyond.
Conclusion: A Winning Combination for Gaming Fans
The continued partnership between Playtech and Sony Pictures Television to produce “Who Wants to Be a Millionaire?” live experiences represents a significant development in the gaming industry. By combining the widespread popularity of the TV show with innovative gaming technology, Playtech is set to captivate players across North America and reinforce its position as a leader in digital entertainment.
