Date: 29.09.2023

by Mateusz Mazur

Last update: 25.11.2023 10:48

Playtika Expands Its Mobile Gaming Portfolio with Acquisition of Innplay Labs

Playtika Holding Corp. (NASDAQ: PLTK), a prominent mobile games pioneer and interactive entertainment leader, has successfully acquired Innplay Labs, a mobile gaming studio located in Israel known for its highly rated game “Animals & Coins.”

This marks Playtika’s second strategic acquisition in the quarter, following the acquisition of Youda Games’ card game portfolio from Azerion.

Strategic Expansion in Mobile Gaming

Playtika’s acquisition of Innplay Labs underscores its commitment to strategically expanding its mobile gaming portfolio. Innplay Labs offers a growth opportunity in the Luck Battle genre, aligning with Playtika’s mission to provide exceptional gaming experiences to players worldwide.

Craig Abrahams, President and Chief Financial Officer of Playtika, highlights the company’s track record of making strategic acquisitions, stating “Since our founding and through our track record of optimizing high-growth potential IP, like ‘Animals & Coins,’ Playtika has built a reputation for completing strategic acquisitions that deliver value to shareholders. This acquisition of Innplay Labs strengthens our position as a mobile games leader and is a testament to our commitment to investing in Israel as a global technology and innovation hub.”

About Playtika Holding Corp.

Playtika (NASDAQ: PLTK) is a renowned leader in mobile gaming entertainment and technology, boasting a diverse portfolio of multiple game titles. Founded in 2010, Playtika was among the pioneers in offering free-to-play social games on social networks and mobile platforms. The company is headquartered in Herzliya, Israel, and has a global presence with employees located in offices worldwide.

Playtika’s acquisition of Innplay Labs is a strategic move to enhance its mobile gaming offerings and expand its footprint in the industry. With a history of successful acquisitions, Playtika continues to position itself as a leader in the mobile gaming entertainment sector, committed to delivering exceptional gaming experiences to players worldwide.



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