15.03.2024

by Adam Dworak

PoggiPlay Partners with First Look Games to Enhance Game Promotion

In a strategic move to amplify its market presence, PoggiPlay, the renowned iGaming provider, has announced a partnership with First Look Games.

This collaboration is set to revolutionize the way PoggiPlay markets its diverse and captivating game portfolio, further enriching the PoggiPlay Universe with enhanced player experiences.

Unveiling the PoggiPlay Universe

PoggiPlay has carved a niche for itself in the iGaming industry with its meticulous approach to game development. Each game under the PoggiPlay banner is a testament to the provider’s commitment to excellence, boasting intricate slot mechanics, engaging narratives, immersive visuals, and captivating soundscapes.

The PoggiPlay Universe is not just a collection of games but a realm of unparalleled player experiences.

Supercharging Marketing with First Look Games

By joining hands with First Look Games, PoggiPlay is set to take its marketing endeavors to new heights. First Look Games offers a unique platform where iGaming studios can showcase their games to a vast network of approved affiliates.

This collaboration provides PoggiPlay with a branded game library, making it easier for affiliates to access game sheets, logos, images, and videos. Such resources are pivotal in crafting accurate and enticing game previews and reviews, thereby enhancing player engagement.

Exclusive Previews through the Demo Game Server

An exciting feature of this partnership is the First Look Games “Demo Game Server,” which grants registered publishers early access to PoggiPlay’s games. This includes stringent age verification processes in regions where it is mandated by law. The anticipation and excitement generated by these “first looks” are invaluable in building momentum for game launches.

Connecting Studios and Affiliates

Elliott Resnick, Managing Director at First Look Games, highlighted the significance of this partnership, stating, “PoggiPlay has been making plenty of noise with its innovative and exciting slots, but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games.

“Affiliates are a hugely valuable marketing channel for studios, but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

This sentiment was echoed by Nikita Kiselev, PR Manager at PoggiPlay, who expressed optimism about the partnership’s potential to elevate PoggiPlay’s affiliate marketing efforts and overall game visibility. “We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create. This is a really important step for us and will help us spread the word about PoggiPlay among players.”

Our Comment on the Article

The partnership between PoggiPlay and First Look Games marks a pivotal moment in the iGaming industry. It not only showcases the innovative approach of PoggiPlay towards game development and marketing but also underscores the importance of strategic collaborations in amplifying market presence.

This partnership is poised to set a new benchmark in how iGaming content is promoted and experienced by players, heralding a new era of engagement and excitement in the iGaming universe.

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